SEO Identification and how it works

Search Engines allows you to certain information about the content and infrastructure presented either on web pages (Onsite SEO) or elsewhere (Offsite SEO)

Search Engines basically is a tool to analyze a huge amount of date about web pages in order to select which sites they should present when people are searching for a key words or a phrase.

A web pages needs to target its audience and competitors and “reverse engineer” what Search Engines want to see. A web pages should ensure includes everything in place in place in the right order and balance, both Onsite and Offsite.

Elements of SEO

It is determined that there are two key elements leading to the success of web pages:


Onsite SEO (The content and infrastructure) Offsite SEO (How your website is linked to from another online sources)
Target the best keyword clustersMatching existing content to those keyword clustersCreating new content to target specific keyword clusters.

Setting up the best website infrastructure and architecture

Creating a high quality profile, information attached in linksCreating a relevant and activating the presence of social mediaHaving some citations about you ( non-linking reference)

At least half of SEO outcomes and affected by factors outside your control.


Search Engines are analyzing over 200 ‘signals’ of web pages in order to refine the ranking searching pages and they continuously add more refinements every year. So all you need to do is keeping your website at the leading position.

Keyword Research


“Keyword clusters are defined as a group of keywords or phrases searched with high volume “core” keyword phrases. E.g. a core keyword phrase may be “coffee” and that clusters may include “coffee Ethiopia”, “weasel coffee”. SEO tools and software allow us to find an optimum balance in your keyword phrase list to be targeted, which gets the best ROI (Return on investment).

Onsite SEO features are basically about trying to match on keyword phrase from each keyword cluster to a single page on your website. Keyword phrase is a weapon by which you

Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Typically your home page will be focused on your main keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. In case you have not develop a web pages to target some of the important keywords phrases that you want to, we are willing to support working with you to reach your goals.

Websites are created unequally. Some websites are searching engine-friendly but some are not. A key part our role is to support you in web developing in order to make sure that your web pages are correctly indexed without any code technical impediments.

Search Engine links from another online source to your websites. It is believed that if other websites are linking to another, there must be positive side to link to, by which Search Engine will analyze and rate your page.

Search Engines evaluate a site on consideration of many factors than just the sheer number of links: the reputation of Trust value of sites linked to your, theme or relevance of sites linking to you, and “Anchor Text” – the words that the link is attached behind represent for whole contents)

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:

It is important than ever for activating social media references as a signals about your websites. It’s not just about having Facebook pages and many others social network accounts but also how active you are and in which area your social media associates refers to you, company and websites contents

Citations are references to company information like name, phone number, location, which are recognizable to Search Engines. Those citations are particularly useful for your website to enhance Search Result and get higher ranking in Search Engines’ maps.