What Is Responsive Web Design?

Responsive web design feature allows the users to adjust site’s layout. Based on the information and date you want to present it appropriately on your site to be read easily.

There are many reasons why responsive web design feature is important to the success of sites:

A website can be visited by many different devices like computer, laptop, smartphone or tablet and screen sizes. Moreover, the same customers may be re-accessing to the websites in different time using. For example: The customer is visiting the website by their account and stop at this content page, the best support customer experience is when they return to the website by their Smartphone and the exactly content page where they stopped presents in their phone to help to continue seeking information. This is called Supporting the Multi-Device User.

In addition, the time they return to access the website by another device, there is not only the consistency of content page but the changing of screen size appropriately to the device they are using. For example: the content pages they stop reading by laptop is obviously wider than the screen in tablet or smartphone.  By supporting this feature to website visitors, there is no reason why they should not come back to your sites.

 One Site to Rule Them All

It’s difficult to keep continually updating a websites to provide the users newest information and trying to keep that consistency is really a challenge. Responsive website is much preferred over separating website for desktop displays and mobile phone screens.

In other word, it’s known as the “mobile-only” approach. This is where you are able to detect which devices the visitors are using to access. For example: if visitors are accessing sites via smartphone, they will be sent to mobile-optimized version of the site. By separating into two sites, you need to keep updating both site at the same time, it means you have doubles your workload. By doing this, the content and feature disparity between two versions frustrate multi-device users who are expecting to access the same content by using different devices.

So finally, most of the websites are now approaching responsive web design to their sites due to its feature and functions. It’s easy to manage and control how the screen display with different screens.

Improved Search Engine Rankings

It’s recommended by Google to use responsive web design to support different devices and screen sizes. It has gone further when they added a”Mobile Friendly” mark to website using this approach when those site links come out in a search results page on smartphones.

It is said that Google would envisioned using mobile-friendliness as a ranking signal in the future. And yes, they introduced a fruition plan that talked about rewarding sites built responsively for multi-device support in 21st April 2015.

Your business may have a chance of receiving reward from Google by providing responsive web design and avoid from penalizing for those site are not. That’s is important factor in SEO – another marketing strategy plans.

Future Scalability

Development of technology results in the coming out many new devices with different screens size in the future. Responsive web design allows users scaling up or down, zoom in or out, etc. to best fit the screens being used to visit the sites. This means as long as the site is providing responsive web design, it doesn’t matter which devices or screen sizes customer are using. This approach will be always prepared to meet customer expectation.


By providing that responsive web design, website can benefit from its display if it gave your customer great experience when accessing sites comfortably by any devices. And the trend nowadays is building a responsive web design in priority.